Marketing Projects
Median Age Marketing Lists
Are you looking to target a specific age group? If you are then you have to use the Median age filter.
Age is one of the greatest, and easiest to prove, demographical marketing methods you can use to get your product into the hands of those who will want it. Along with sex, income level and educational background, using age as a marker will help separate casual users from frequent users to complete non-users.
When you're marketing a new energy drink, chances are good that the 65+ demographic will be a very small percentage of your users. The idea of grandpa plowing down a half dozen redbulls and doing extreme sports COULD happen, but it's the least likely scenario. On the other end of the spectrum, these kinds of drinks could end up in the hands of very young children, and it's up to your moral compass as a marketer to decide if you're willing to choose the company's financial interests over the possible health interests of a child who may consume your product.
